Point Consulting
High-End
Experience
Point Consulting Group’s new identity highlighted growth and trust through an upward-moving logo and calming blue palette.
We began with an in-depth analysis of the consulting landscape, identifying opportunities for Point Consulting Group to stand out with a clear focus on tailored solutions and client empowerment. Collaborating closely with the client, we designed a fresh brand identity that embodied growth and direction. A modern, upward-moving logo and a calming blue color palette symbolized progress and confidence, setting the tone for the brand’s messaging.
The website was designed to resonate with both startups and established businesses, offering a clean, professional layout that highlighted Point’s services and case studies. A seamless user experience allowed potential clients to understand the firm’s value proposition and easily connect with the team.
Following the rebranding, Point Consulting Group saw an increase in client inquiries and strengthened its reputation as a trusted partner for businesses. This project demonstrated the value of aligning brand identity with strategic messaging and design.
